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DESIGN CONCEPT
LOGO
Graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
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IDENTITY
All of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.
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COVER
Outer visual appearance of your book. It helps to market your book and is an important factor in making your book stand out on the shelf, particularly on the virtual shelf where images are smaller and often viewed as thumbnails.
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LANDING PAGE
A standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking on a link in an email, advertisment or similar places on the web.
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ADVERTISMENT
A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
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COPYWRITING
Act or occupation of writing text for the purpose of advertising. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
logo
cover
identity
landing
page
advertisment
copywriting
Graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
All of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.
Outer visual appearance of your book. It helps to market your book and is an important factor in making your book stand out on the shelf, particularly on the virtual shelf where images are smaller and often viewed as thumbnails.
A standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking on a link in an email, advertisment or similar places on the web.
A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
Act or occupation of writing text for the purpose of advertising. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
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